As the popularity of podcasts continues to rise, more and more listeners are tuning in to audio content. If you’ve reached a point in your podcasting journey or business where bringing on a producer makes sense, you’re in the right place.

But what does a podcast producer actually do?

Often described as the creative force behind the scenes, a podcast producer plays a pivotal role in the success of a show. Their responsibilities can vary depending on their level of expertise and the specific format of the podcast, but their main function is to act as the strategic and technical backbone of the production.

Some producers immerse themselves in every stage of the process — from shaping the raw audio to editing, distributing, and even marketing the final product. Others may delegate detailed tasks to a team while they provide high-level guidance and coordination.

In this article, we’ll break down the essential traits to look for when bringing a podcast producer on board. Let’s explore!

1. Strong Organizational Leadership

One of the broadest responsibilities a podcast producer holds is managing the entire production pipeline. They serve as the coordinator who ensures every element of the show comes together seamlessly.

Tasks like developing content ideas, structuring episodes, keeping the production calendar on track, collaborating with hosts, and planning promotional efforts all fall under their domain. Juggling these various duties requires stellar multitasking and project management skills.

2. Thorough Research Skills

Beyond managing operations, producers are also in charge of booking guests — which involves tasks such as reaching out, scheduling, and preparing them for their appearance on the podcast.

This process demands strategic thinking, as the producer must identify guests who are not only engaging but also aligned with the show’s tone and audience. They prep both host and guest in advance, often writing interview questions and highlighting key topics for discussion.

To keep a show fresh and valuable, a producer needs the ability to scout and research compelling guests — making strong research capabilities a must-have.

3. Expertise in Audio Production

A deep understanding of sound engineering is fundamental to a producer’s job. In many cases, they are responsible for managing all the technical elements of the podcast, particularly when it comes to audio editing.

Whether overseeing the recording process or handling post-production tasks like audio refinement and publishing, producers are expected to bring a polished, high-quality sound to each episode. This creative and technical proficiency ensures the podcast maintains professional standards.

When evaluating candidates, prioritize those with proven experience in editing and sound design.

4. Data-Driven Mindset

To continually enhance the podcast, producers should be comfortable analyzing performance data. They monitor key metrics like download numbers, audience engagement, and listener demographics to identify what’s working and where there’s room to improve.

They may also be required to compile reports for internal teams or sponsors, making it important that they are skilled in interpreting and presenting data effectively. Look for candidates who are not only tech-savvy but also confident in using analytics to guide decision-making.

5. Natural Leadership

Podcast producers are often at the helm of a team that can include associate producers, sound engineers, video editors, and content strategists. In this leadership role, they make sure everyone is working in harmony and contributing to the overall vision of the podcast.

From conceptualizing an episode to managing deadlines and ensuring smooth collaboration across departments, producers need to inspire and guide the team. That’s why it’s crucial to hire someone who is not only organized but also an empowering leader capable of uniting the group toward a common creative goal.

There you have it — the most critical attributes to seek out in a podcast producer. These skills are not optional; they are foundational to your show’s long-term growth and professional quality. Choose wisely, and your podcast will be in great hands.