3 Reasons Podcasts Appeal to an Audience

1.) They Are Personal

I remember sitting in my mom’s car, killing her battery, to finish listening to the newest episode of This American Life, back when it was only available as a radio program.  Ira Glass and all of his guests were sharing their stories with ME, and I was captivated.  I often have the same feeling when when I pop my headphones in to listen to a podcast.  Even though many others may be tuned in at the same moment, it gives me the opportunity to feel like I’m having a personal encounter. There is something visceral about hearing a person speak their story into life, share advice, or provide witty commentary.  Even with great editing and an award-winning production team, one can rarely fully edit out the tone in a speaker’s voice.  Excitement, tension, hesitation, pride–these come out loud and clear in a way that isn’t always detectable in a blog post.  Don’t get me wrong, written word will never cease to be one of my favorite forms of communication, but I still vie to see my favorite writers speak live or hear them interviewed (on a podcast!?).  I would still like to be a fly on the wall while they brainstorm aloud, or better yet join them for coffee and conversation. Now I can get endless hours of this intimate content, with interesting people, on demand.


2) They Are Radically Uncensored

I realize this is occasionally controversial, but I’m thrilled the option exists.  Podcasts allow for unbridled content–scarcely controlled or edited by anyone but the host/producers.  While the internet hasn’t left many stones unturned in terms of uncensored content, podcasts offer up what cannot always be discussed on public media streams such as radio and television.  I love that people can feel empowered to speak their mind and find an audience that loves engaging, without the worry of needing approval from a network with a diverse and potentially easily offended listener base.  If you find yourself unamused by something being shared in a podcast, it’s as easy as hitting the next button and finding a personality, tone, and topic that better matches your interests.


3) They Can Make You Smarter

Many podcasters aim to share with you what is important to them and what lights them up.  Some podcasts are even geared specifically toward teaching you a new skill or covering a topic extensively, while some just allow you to be privy to new interesting information in much the same way that having a conversation with someone might.  There is a whole world of learning to be had out there, and you can digest it all while accomplishing something else in your day. Driving? Exercising? Cooking dinner?  You now have the chance to learn about new topics, in depth, at the click of a button, or at least pick up some good cocktail party conversation starters. (Are cocktail parties still a thing?  Quick, someone make an episode about it.)


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PodClear is Born!

Welcome to our first PodClear blog entry!  We are probably even more excited than you are.  We have decided to start this blog to chronicle how we decided to dive head first into this project and to mark our successes and learning opportunities along the way.  We want to be able to connect with our users and get as much feedback as possible as we work to make amazing Podcasting tools.  This will be the place where we post new ideas and upcoming features…stay tuned!  We also hope to eventually have some useful content about creating, maintaining, and perfecting your podcasts here (or at least some damn good links).

First off, we’d love to introduce ourselves so you know we are real people with ideas, feelings, and good intentions.  Our team consists of two brilliant technical software developers, Sebastian and Spencer, and one non-technical podcast enthusiast, Hannah.  We all live in San Francisco where, as it turns out, we are pretty unoriginal for creating a little SaaS, but we’re still pretty stoked.  We don’t have an office pet (or an office…), but if you would like to lend us a cute dog for a day we would happily take you up on the offer.

How did we find ourselves in the wonderful world of podcasting, you ask?  Let me tell you!  None of us are actually podcasters, BUT we are avid podcast listeners and find the community to be really interesting and engaging.  During a long drive between LA and SF while listening to the nearly 40 hours (you never know how long this drive could actually take) of podcasts we had downloaded we noticed many of our favorite podcasts had downright unintelligible podcast interviews done via Skype, phone, and other out-of-studio methods.  We thought if we could develop a simple solution it could help small (and large!) scale podcasters add a lot of production value to their shows, and allow listeners to actually understand the content they worked so hard to produce.  It has been a fun market to work in since podcasters are generally interesting, passionate people who are just trying to get the word out about things they love.

If you have any questions, comments, ideas, or just want to reach out, feel free to shoot us an e-mail or contact us on twitter @PodClearTweets!


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